19-08-2010
The BBVA Bancomer Financial Group has joined efforts with Valle de México University (UVM) through the signing of a partnership agreement that each year will give over 10,000 young students access to the Personal Finance Workshops under the “Adelante con tu futuro” (Forward with your Future) Financial Literacy Program, so that students about to enter the workforce can learn the skills needed to build their financial culture.
Present at the signing of the partnership agreement were María Guadalupe Zúñiga Vázquez, Rector of the City of Mexico Region, Uriel Galicia Negrete, Director of Financial Literacy of BBVA Bancomer, and Silvia Singer Sochet, Director at the Interactive Museum of Economics (MIDE).
The Director of Financial Literacy of BBVA Bancomer, Uriel Galicia Negrete, explained that one of the main challenges of the “Adelante con tu futuro” program is to coach the new generations in order to build the financial culture of the 32 million young people who will be economically active in the next 20 years, instill in them the habit of saving for old age, and explain the benefits of good credit management.
He pointed out that both institutions will collaborate to give students the essential economic and financial tools they need in their daily life, where financial literacy is linked to decision-making through savings and financing to acquire goods and services.
Galicia said that the program’s goal for 2010 is to exceed the mark of 250,000 participants in the free personal finance workshops all over the country, through 20 fixed classrooms in the major Mexican cities, and 15 mobile classrooms and 15 mobile equipment units to take them to companies. The workshops are also available online on www.adelantecontufuturo.com.mx. Those interested can register through the hotline 01 800 3888761 (FUTURO1) or on the site itself.
The Personal Finance Workshops of the “Adelante con tu Futuro” Financial Literacy Program have been developed in partnership with the Interactive Museum of Economics (MIDE) using a simple language and innovative learning tools that include reference booklets, interactive videos, calculators and simulators, which prepare the participants so that they can plan their financial behavior, solving specific situations in a customized and confidential manner.
The aim of the partnership agreement with UVM is to boost the financial literacy of young people so that they can provide their own social services as instructors of the “Adelante con tu futuro” Program Workshops. To this end, the students will receive training from BBVA Bancomer specialists, as well as teaching materials developed by the financial institution together with the Interactive Museum of Economics (MIDE), and will be responsible for sharing this project with the entire university community, teaching staff, administrators and their own families, providing others with basic financial knowledge.
BBVA Bancomer leads in the spread of banking across Mexico, having given more than 7 million Mexicans access to the financial system over the last 10 years, thus showing its commitment to understanding customers’ needs and reinforcing decision-making regarding the best savings and credit options.
The workshops address the following areas:
- Savings: Its significance, savings plans and banking options that increase savings.
- Saving for Retirement: How Afores work, existing options and tools to increase retirement savings.
- Credit Cards: Options and appropriate practices, in order to make the most of the benefits.
- Credit Health: Prevent and correct possible excesses that contribute to indebtedness, and effective formulas for paying off debts.
- Mortgage Credit: Its main advantages and the responsibility for administering it properly.
- Credit for your Business (SME) will soon be added.
BBVA Bancomer has made a great effort to create programs that encourage financial literacy and its main goal is to help the population better manage its economy and to show that the financial services used should always be to the customer’s benefit.
