You could help someone in need thousands of miles away just by touching a button in your pocket. A few years ago this might have seemed like science fiction; but, thanks to Facebook and BBVA, it has been a reality since Monday. This is part of our commitment to continue working to help Haiti, where we have been working on the ground for the last year with the Red Cross and Médecins Sans Frontières following the catastrophic earthquake.
12 months ago we were using social networks to channel aid; today, as part of our ongoing efforts to use new forms of communication to improve quality of life, we have taken another step forward by using a new Facebook application -Facebook Offers- for charitable giving.
It could not be easier to use this application. All you have to do is go into a BBVA branch in Spain, take out your smartphone and press the Facebook “Check In” option. When you take this simple step, BBVA will donate one euro in your name to the “Help for Haiti” campaign. It has never been so easy to help others.
Txema Valenzuela, Online Communication at BBVA
Un pequeño gesto para tí, pero uno grandisimo para ellos. Deseo que esta propuesta tenga mucho exíto. Saludos.